The European Fashion Union international designer competition was held as part of Milan Fashion Week 2018. This event not only hosts shows, but also awards to the most influential people in the fashion world.
An expert jury from 11 countries, including Danilo Luigi Mercaldo, Jerzy Gaweł, Daria Beloyvan, Svetlana Horvat, and others, has chosen the winners who have made the most significant contribution to the development of the fashion industry this year; the coveted statuettes are intended for them.
“I was very pleased to receive the title of Fashion Expert of the Year at the European Fashion Union Awards 2018. For 13 years, I have been commenting on designer shows every season and have been a member of the jury of international design competitions. I have already won the Stylist of the Year and Glossy Image Maker of the Year awards, but receiving a new award this year is an important victory for me, which inspires and makes me move forward,” says Alexander Belov.
More than 30 designers showed their collections, which were assessed by experts from Italy, France, Poland, Romania, Serbia, Russia and China, including: Dr. Jerzy Havel (Poland), Petro Lenna (Italy), Danilo Luigi Mercaldo (Italy), Lyubov Rubenyan (Russia), Alexander Belov (Russia), Bin Chen (China).
A press conference was held before the ceremonial event, at which important issues concerning the development of fashion at the international level were raised. The press conference was opened by EFU President Maya Kruk. "Such competitions are very important and they help to discover new names in the fashion world," Dr. Jerzy Havel shared his opinion in his speech.
The participation and victories of Russian representatives of the fashion sphere in international events brings the domestic fashion industry to a new level.