Danilo Luigi Mercaldo

Information

He first experiences were in the field of sportswear with brands such as Adidas Lacoste and Wilson. With the staff of these brands, the construction of the collection took care of marketing and distribution on the market. Later he moved to the fashion sector, collaborating for the collections of Rocco Barocco Gian Marco Venturi and following in particular the distribution and sale of pret a porter and furs collections. Around the ’90s an important meeting with the largest Italian textile group “Miroglio” gave him the opportunity to collaborate on the “Caractere” collections “Per te by Krizia” “Daniel Hectera” and to take care of both marketing and distribution on the world fashion market. From 2000 he became a “Fashion consultant “and in collaboration with fur designers, he created the Alessandro Ashton collection in perfect fashion with the needs of the modern Fashion market.Since 2007 he has been part of the international jury of the Admiralty Igla competition for stylistic students organized by the University of Saint Petersburg held every year. Since 2015, in addition to Admiralty Igla, she is also a member of the jury of the EFU European fashion union International Young Fashion Design Competition. Today besides being part of the jury of the two competitions in fashion as a “Fashion consultant”.